Bridging the Gap for Women's Sports
Playa Society (PS) was founded in 2018 by athlete and designer Esther Wallace. Esther initially launched PS as a project to promote representation for women in sports, starting with her well-known, trademark “Female Athlete T-shirt”. Through the years PS has grown into a platform rooted in design and storytelling for female athletes and their fans.
Playa Society’s partnerships and collaborations have generated notoriety for women in sports, streetwear, and sneaker culture. PS is currently most known for its partnership and merchandise for the WNBA, as the brand has quickly become “the makers of your favorite player’s favorite t-shirt”. Designs have been worn by numerous athletes including Candace Parker, Sylvia Fowles, Sue Bird, and Arike Ogunbowale.
In working with women athletes, women’s sports teams and leagues, designer Esther Wallace is executing the underlying mission of elevating the culture to a point in society where women athletes are treated as athletes; and women’s sports are treated as sports.
Playa Society Designer
Esther Wallace is an artist, turned athlete, turned entrepreneur who created playa society in 2018.
Imagine never wanting to play basketball, growing up as a 6’1 kid in the city where the game was invented, Springfield, MA. Well, that was Esther, until she fell in love with the game as a sophomore in high school. She earned a Division I scholarship after her first 2-years of basketball, then went on to play and coach overseas.
But, before basketball, design was life. So, after retirement, Esther went back to creating. Playa Society began in a basement apartment in Boston, MA – made to TO REDEFINE "FEMALE ATHLETE" AND TO CREATE THE CULTURE OF WOMEN'S SPORTS THAT WE DESERVE - ROOTED IN HYPE + RECOGNITION.